1939 SAN FRANCISCO Golden Gate Exposition EXPO Brochure WORLD'S FAIR SF Bay CA

Description

1939 GOLDEN GATE EXPO BROCHURE
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Beautifully illustrated, uncommon 1939 folding brochure from the Golden Gate International Exposition on San Francisco Bay. American Express Travel Service.
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The
Golden Gate International Exposition (GGIE)
(1939 and 1940), held at
San Francisco
's
Treasure Island
, was a
World's Fair
celebrating, among other things, the city's two newly built bridges. The
San Francisco–Oakland Bay Bridge
opened in 1936 and the
Golden Gate Bridge
in 1937. The exposition opened from February 18, 1939, through October 29, 1939, and from May 25, 1940, through September 29, 1940.
Treasure Island
[
edit
]
Treasure Island
, a flat, geometrically-shaped, artificial island attached to
Yerba Buena Island
, was built for the Exposition near where the Oakland span and the San Francisco span of the Bay Bridge join. Built by the federal government, Treasure Island was to be an airport for
Pan American's
transpacific flying boats, like the
China Clipper
. Due to
wartime
needs, it was turned into
a naval base
used by the US Navy from 1941 to 1997.
[1]
Pageant of the Pacific
[
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]
1939 U.S. commemorative stamp featuring the Tower of the Sun
The theme of the exposition was "Pageant of the Pacific", as it showcased the goods of nations bordering the
Pacific Ocean
. The theme was physically symbolized by "The Tower of the Sun" and a
giant, 80-foot statue of Pacifica
, goddess of the Pacific ocean.
As the boundaries of human intercourse are widened by giant strides of trade and travel, it is of vital import that the bonds of human understanding be maintained, enlarged and strengthened rapidly. Unity of the Pacific nations is America's concern and responsibility; their onward progress deserves now a recognition that will be a stimulus as well.
Washington is remote from the Pacific. San Francisco stands at the doorway to the sea that roars upon the shores of all these nations, and so to the Golden Gate International Exposition I gladly entrust a solemn duty. May this, America's World's Fair on the Pacific in 1939, truly serve all nations in symbolizing their destinies, one with every other, through the ages to come.
—President
Franklin D. Roosevelt
, via radio, during the opening ceremonies.
[2]
The San Francisco Downtown Association created the
49-Mile Scenic Drive
to promote the exposition and the city. The drive started at
San Francisco City Hall
and ended on Treasure Island after winding around the picturesque "
City by the Bay
."
Valley Flyer
[
edit
]
The
Atchison, Topeka and Santa Fe Railway
started a
passenger train
, the
Valley Flyer
, to carry passengers between
Bakersfield
and
Oakland
during the exposition.
[3]
The
Chicago, Burlington, and Quincy Railroad
,
Denver and Rio Grande Western Railroad
, and the
Western Pacific Railroad
launched a train called the Exposition Flyer between Chicago and Oakland, named for the Golden Gate International Exposition.
[4]
Legacy
[
edit
]
In October 2010, the
National Building Museum
in
Washington, D.C.
opened an exhibition titled
Designing Tomorrow: America’s World’s Fairs of the 1930s
.
[5]
This exhibition, which was available for view until September 2011, prominently featured the Golden Gate International Exposition.
Many of the art pieces that were created from the
Art in Action
exhibition, including the
Pan American Unity
mural by
Diego Rivera
, three
Dudley C. Carter
wood carvings, and two
Frederick E. Olmsted
sculptures are now housed and displayed at
City College of San Francisco
.
[6]
The Fauna and Flora of the Pacific
mural by
Miguel Covarrubias
is now on display at the
de Young museum
in San Francisco. The colorful and oversized map depicts the four Pacific Rim continents with examples of their flora and fauna suspended in a swirling Pacific Ocean populated with sea creatures.
[7]
See also
[
edit
]
Art in Action
, the live art exhibition that took place at the GGIE
Panama-Pacific International Exposition
(1915 San Francisco World's Fair)
Pan American Unity
mural
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